What is Customer Relationship Management?

Date : March 15

Customer relationship management (CRM) is a term that refers to practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer service relationships and assisting in customer retention and driving sales growth.

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Customer Relationship Management (CRM) is an umbrella term for all the structures your company uses to guide interactions and relationships with customers.

It includes not only guidelines for how direct interactions take place, but also systems for organizing and tracking all the relevant information — meetings, proposals, sales conversions, and more.

CRM system pulls together lots of data to show your business how well (or poorly) the relationships with customers are being handled, and how that’s affecting business.

So in simplest terms, think of your CRM as a unique system for managing client relationships.

Why CRM is necessary

Many businesses don’t have an organized system for managing their relationships with customers. And that’s a big problem. Executives are used to managing their employees. But often, they leave it up to salespeople to manage their relationships with customers however they want — whether those customers are individuals (in B2C) or other businesses (in B2B). This means that multiple people at the same company may have wildly different ways of operating. This lack of direction often leads to failure. It’s a big reason that nearly half of salespeople miss their annual quotas.

Adopting a CRM solution changes that.

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And why I say that variablesoftCRM can be the best solution?

first It is free to use.

Simplicity and clarity make it easy to learn and deploy.

Customizable elements allows you to change it until it is ideal for your company profile.